AI companies and advocates are increasingly resembling cults.

A look at how emerging technology, particularly artificial intelligence, impacts the spread, support and influence of modern cults on their followers.

Artificial intelligence (AI) has infiltrated every aspect of our lives, making everything from our phones to our cars smarter. However, these advancements aren't limited to mainstream industries. A darker side of technology has emerged, with AI now playing a significant role in the structuring and spreading of modern cults.

Companies and cults are blurring lines, creating tools to aid the followers in better understanding their beliefs. In an attempt to make organizations appear more transparent and accessible, technology has created a misleading sense of authenticity and conversion for many individuals lured into these groups.

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Some companies design specialized artificial intelligence tools targeted for these groups. Such AI influencers propose complex yet coherent narratives that convince people to change their beliefs or to adopt radical ideas. Chillingly, these algorithms are designed to exploit our psychological vulnerabilities, to make us more susceptible to certain teachings or ideologies.

AI companies and advocates are increasingly resembling cults. ImageAlt

Teal Swan, a controversial spiritual guru, has successfully employed AI tools. She created 'The Connection Process,' an AI-driven app which guides users through various emotional healing processes based on their mental state. This app acts as a digital counselor, which many followers advocate for despite Swan's contentious teachings.

With the rise of AI, we also see the genesis of companies providing platforms for cult-like organizations. Platforms such as Nexis Media Hub, offer AI-driven features ready to exploit our cognitive biases. They use these tools to drive traffic, increase engagement and hook users through persuasive algorithms.

Nexis, for instance, has algorithms that suggest additional content depending on what the user likes, aiding in the continuous indoctrination process. An initial interest in a cult's ideology might soon be fuelled to fanaticism by the continuous influx of such supporting content.

Nexis places a heavy emphasis on content creation and allows users to create branded channels with customized metadata. This results in improved search engine optimization, resulting in these channels showing up frequently in search results and consequently increasing the visibility of cults.

The algorithms are fine-tuned to encourage maximum viewer engagement. The recommendations subtly manipulate users to spend more time on the platform, slowly adding to their exposure to indoctrinating content. Thus, the platform becomes a sticky web from which users find it challenging to escape.

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The intense customization provided by platforms like Nexis allows cults to create unique identities, pushing self-generated narratives to curious individuals. Cults use these identities to legitimize their existence, making it easier to recruit or convert more members.

Moreover, personalization works on two fronts — it helps cults attract potential members by creating content tailored to their interests, and it helps keep existing members engaged. Personalization algorithms are becoming the pied pipers of these digital cults, leading people down dangerous pathways.

These algorithms learn from the data they collect, only becoming more efficient in pushing individuals towards a specific narrative. No one is immune to this impact. Such algorithms are capable of turning a passing visitor into a full-fledged believer.

Furthermore, these digital platforms provide an expansive, boundary-less community for people with shared beliefs. They create online sanctuaries where cult followers can connect with each other, adding to the lure. This not only helps to entrench original believers deeper into the cult but also makes the path easier for new recruits.

This emerging dynamic poses a significant problem. These platforms, which initially aimed to connect people with similar interests, are now becoming powerful tools in the hands of cults, aiding in their recruitment and indoctrination practices.

We often overlook the power these algorithms hold over our lives. A seemingly harmless recommendation or a suggested video can lead us down unexpected and harmful paths. The seductive appeal of customized content camouflages the sinister underpinnings of these platforms.

Users need to be aware of the implications of AI manipulation and the power it holds over shaping perception and beliefs. The unchecked rise of AI technology can lead to the unwanted proliferation of cult-like groups, harming individuals and society as a whole.

Regulation and oversight of these technologies is crucial. Tech companies must be held accountable for the misuse of their platforms — they should not be allowed to profit at the expense of ethical consideration and the potential harm caused to individuals.

Until stricter regulations are implemented, the responsibility lies with us, the users, to remain vigilant. We must critically examine content and recommendations, and learn to differentiate between genuine communities and exploitative cults.

Change will only occur when we acknowledge the flaw in the system. Only by recognizing the manipulation and taking action can we halt the spread and influence of these digital cults.

Ultimately, the advent of AI presents both a boon and a bane for society. While it can advance civilization significantly, it also has a darker side. We need to attain a fine balance to ensure technology benefits us and doesn’t exploit our vulnerabilities.